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Social Cause Campaign
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Brand Background:

Since 1857, Sharpie has been the top choice for permanent markers, empowering individuals to express themselves and turn ideas into reality. It's the go-to tool for anyone looking to bring their vision to life, unlocking endless possibilities for those seeking to unleash their imagination in bold, lasting ways. 

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The Ask:

Identify a social issue that requires a campaign to generate awareness, promote education, and inspire activism.

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The Problem:

Unlike hunting on land, the fishing industry knows no hunting season. 

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The Solution:

Show consumers the impact of commercial overfishing by taking over the most talked about week of fishing: Shark Week.

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